Privacy Policy

Who we are

Loft is operated by individual entrepreneur Anufriev N.A (tax number 773606688730 Primary State Registration Number of the Sole Proprietor 314774632301082).

Loft has assigned Data Protection Officer that can be reached by email: [email protected] .

The purpose of this Privacy Policy (“Policy”) is to ensure compliance with the highest standards of Users data security, including but not limited to personal data, from unauthorized access by third parties.

The latest version of Policy is published online and available at Administration reserves the right  at any time to modify, alter and/or update the Policy without any User notification. The updated version of the Policy is effective immediately after approval by Loft. The User is considered to be notified about the Policy update immediately after its online publication at Loft website. 

By signing up Loft app, the User certifies (provides his/her written consent) that he/she has read, understood and accepted the Policy.

If the User disagrees with Policy modification, including but not limited to the changes in the names of the Services and/or the prices of the Services, he/she must stop using the Services immediately.

Loft Terms of Use

The Administration provides the User an access to the app and all the services, acts in good faith, honestly and reasonably, and implicitly implies that the User:

  • is eligible for sign up;

  • is of or over legal age;

  • provides reliable and sufficient personal data, including but not limited to city of residence;

  • understands and agrees that all the personal data provided can in part or in full be accessed, copied and distributed by other Users;

  • understands and agrees that certain personal data provided to other Users cannot be deleted;

  • understands and agrees that Loft provides communication platform only and under no circumstances is liable for both in-app and/or in-person Users interactions;

  • understands and agrees that the Administration reserves the right to limit and/or interrupt  access to the app and/or Services for any Policy and/or User Agreement violations without giving any reason;

  • fully understands, agrees and accepts this Policy and associated rights and responsibilities.

Under no circumstances Loft Administration performs reliability verification of any data provided (collected), except the cases stated in User Agreement (profile verification with ID, mobile number and email verification).

Data processed

Loft is a dating ecosystem for adults (persons over legal age). We provide all the services based on social networks operating principles and offer our Users to connect to our global community. By joining Loft, the Users enter an agreement with us and we process their data in order to provide Services under the terms of that agreement. The User can only become a member of Loft and use its features if he/she is of or over legal age according to local laws.

To join Loft ecosystem the User is required to fill out sign up form, where we may ask to provide us with personal data, including but not limited to name, email address, sex, date of birth, permanent address, marital status, ethnicity, dating purposes and other data. The User has the right to provide any additional personal data, he/she considers essential for the potential partner, provided it to be in compliance with applicable local laws. The User  has full control over his/her profile, including access to his/her profile, modification and/or update (except sex) of personal and contact information at any time.

The User is solely responsible for providing any sensitive personal information, including but not limited to religious preferences and health status, both directly (explicit statement) and indirectly (posting images and other media materials). By posting any sensitive personal data, the User gives a written consent on its processing by Loft and access by other Users.

We are committed to provide the best-ever dating experience with Users privacy and security being our top priorities. Thus, we require mandatory profile verification for all Users. By these means, we aim to eliminate fake accounts and bots, as well as increase the efficiency of partner matching, enhance cyber security and ensure fraud identification.
As the part of these efforts,  we collect and use Users phone numbers in accordance with applicable local laws and our legitimate interests as stated above and for the prevention of fraud.

All Users have access to paid services and additional paid features. To process the payment, the User is redirected to authorized third party page. The payment information is collected by the third party for payment processing only. Under no circumstances, Loft collects, stores, transfers or shares the payment information, in part or in full, with any third parties. Administration reserves the right to request payment information from the authorized third party, in part or in full, in case of charge disputes, in accordance with Policy, User Agreement and applicable local laws.

In order to keep updated with the latest promotions and offers, the User agrees (gives his/her written consent) on using his/her email and/or cell phone number for informational purposes at sign up. The consent can be withdrawn at any time in account settings.

Data collected in Loft app

We collect geolocation data of app Users. This information is used for verification purposes and to ensure efficient matching with the search engine tool. By signing up, the User agrees (provides his/her written consent) on sharing geolocation data with other Users. Under no circumstances Loft shares geolocation data with any third parties. 

The User has the right to disable geolocation sharing at device settings at any time.

iPhone app — settings, privacy, location services, Loft

Android — profile, privacy, off

We collect device information, including:

  • information about hardware and software, for example, IP address, device identifier and type, special device and application settings, as well as characteristics, application failures, advertising identifiers (for example, AAID for Google and IDFA for Apple, both of which are arbitrarily generated numbers that you can reset in your device’s settings), browser type, version and language, operating system, time zones, cookies-related identifiers or other technologies that can identify your character an online device or browser (for example, IMEI / UDID and MAC address);

  • Information about your wireless or mobile Internet connection, such as your service provider and signal strength

  • Information about your device’s sensors, such as accelerometers, gyros, and compasses.

User data disclosure

User personal data include:

  • private data (not publicly disclosed): cell phone number, email, account verification confirmation (for girls accounts only). This data is required at sign up, for account verification, protection and retrieval. The User has the right to change private data, in part or in full, at any time;

  • publicly disclosed data: required at sign up (first name, last name, sex, city, goals, weight, height, etc; optional (education, interests, etc); media files (profile image, gallery photos, videos, etc);

  • other User data (processed by Loft): any optional data, including but not limited to device technical specs, cookies,  data exchanged with the website (incl. host IP, OS, browser, geolocation, Internet provider, camera and microphone data), and further User activities at website. The User has the access to the site browsing history at Settings/Privacy.

By posting personal data in his/her profile, the User confirms that he/she fully understands, accepts and is aware of any risks that may arise from other Users access to this data.

Data retention period

If the account was blocked or deleted by Administration or deleted by User, the account information is stored for 180 days. As this period (180 days) has passed, the account information is automatically deleted. Identification information (cell phone number and email) is stored in encrypted form for additional  365 days to prevent repeated sign up.

If the User wants the personal data to be deleted faster (in less than 180 days), he/she should notify the Administration via email (from the address used at sign up only).

All the correspondence with technical support is stored for longer time (up to 6 years) and is primarily used for quick and easy resolving of any possible disputes.

Anonymised information about activity in Loft is stored for statistical and product research purposes,  but is removed immediately once the profile has been deleted.

Data collected about under legal age Users 

Loft does not knowingly collect any information about or market to children, minors or anyone under legal age. If we become aware that a child, minor or anyone under the legal age has signed up our app and/or website and provided us with personal data, we will immediately take action to terminate that person’s account and delete their Profile information. Any User attempted to or succeeded in Policy and/or User Agreement violation with respect to persons under legal age will be blacklisted. The Administration reserves the right to take legal actions to investigate those violations in accordance with Policy, User Agreement and applicable local laws.

Sharing data with third parties

We share Users data with the following third parties:

  • IT companies (hardware and software)  providing services to support our products;

  • cyber security companies (including but not limited to fraud and spam prevention) responsible for service protection from unlawful activities;

  • moderators to monitor activity on the site/app and content approval;

  • advertising partners, market places and providers of targeted advertising;

  • government agencies upon request to ensure regulatory compliance with applicable local laws;

  • payment processing and telecommunications companies to facilitate payments for our premium services. 

Loft is committed to ensure the highest standards of personal data privacy and security.  While monitoring the activities of third parties in accordance with applicable local laws, we only share limited liability. However, in case of any violations of Policy, User Agreement and/or applicable local laws by any authorized third parties, Loft terminates all business contacts with those immediately.

In case of business transition, change of owner, including but not limited to merging, acquisition by another company, reorganization, sale of assets, in part or in full, bankruptcy, we may be required to disclose Users personal data, in part or in full, in accordance with applicable local laws.

User rights

Under UK and EU law, the User has the right to file a complaint with data protection regulators. Loft has its headquarters in Russia and the Information Commissioner's’ Office (ICO) is our leading regulator. For more details on filing data privacy violations complaints, please contact us [email protected]  and/or visit ICO website ( If the User is within the EU, he/she can also contact local Data Protection Regulator to act on his/her behalf.

Personal data protection

Loft is committed to ensure the highest standards of personal data privacy and security, including personal data leaks and losses prevention.  While we take reasonable precautions against possible security breaches of our website, Users database and records, no website or Internet transmission is completely secure and we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We highly recommend our Users to take all possible actions to ensure personal data safety (including password) and to log out of their account after each session. If the User loses his/her password or by any other means disclose it to any third parties, or in case other services providers experience data breach and the User becomes aware of such cases, he/she should report Loft Technical Support immediately. We operate a global network of servers,  but our main server is located in Germany. The hardware is located in third-party data centres leased by Loft. Data collected by advertising partners may also be held outside the European Economic Area. We ensure that the data is adequately protected and all the actions we take are in a strict regulatory compliance valid legal mechanisms and robust contractual standards. 

Other personal data collection

If the User contacts our technical support, we will receive his/her email address, and may track his/her IP address,  as well as any information the User sends to us to help resolving his/her issue. We will keep records of our communications with the User, including any complaints that we receive from him/her about other Users (and from other Users about him/her) for 6 years after deletion of the User account.

Personal data usage

We may use any data the User posts in open access areas of Loft for advertising and promotions at our partners sites and in partners products. We believe these uses are in line with our legitimate interests in enabling us to improve our site and better tailor the User dating experience.

We use Users personal data to resolve disputes, troubleshoot problems and enforce User Agreement and Policy.

Cookies usage

We collect information by placing cookies on the Users computers and/or mobile devices. Cookie is a piece of text stored on the Users computers and/or mobile devices by the web browser. It is basically a tool that stores information about log history, recognizes the User and his/her preferences at each Loft account login, ensures site functionality and enables us to provide the services our Users request.

When the User browses publicly available (open access) sections of Loft website and/or app, the session ID cookie is placed on his/her computer that only lasts while the User is logged in. We also place persistent cookies (also known as local storage devices) on Users computers, so that Loft remembers it and makes their login experience faster and easier. We may use persistent tracking cookies on Users mobile devices, mainly for security purposes, including but not limited to phishing, scamming and other unauthorized access attempts prevention, and to help the User accessing his/her hacked account. We do not use any information when the User is logged out.

The User can set the browser and his/her mobile device to block cookies and local storage devices. However, by doing that, the User may not be able to access all the features offered by Loft.

Loft’s use of cookies and local storage devices basically falls into the following categories:

  • those that are strictly necessary to deliver the services and products the User has requested (for example, purchasing Premium Access);

  • cookies related to the performance of Loft site, such as analytics and ensuring  smooth and trouble-free experience for our Users; 

  • cookies related to the functionality of Loft site, such as remembering User preferences at login or his/her preferred language or allowing the User to chat, add photos and instant messaging other Loft Users;

  • third parties cookies that link to other social networks and that the User requests via social plugins;

  • cookies used for target advertising and its adjustments to increase relevance;

  • to improve reporting on any advertising campaign;

  • to avoid showing ads, the User has already seen.

Loft uses cookies and local storage devices for verifying User identity, preferences analysis and online activities prediction, such as chatting with new Users, sharing content, purchasing Premium Access and others.

These cookies and local storage devices provide the functionality that our Loft Users enjoy, such as uploading photos, chats, instant messaging, account settings. We also use cookies to help providing other experiences, such as links to other social media sites, social plugins and video content, including making it easier for the User to share content between Loft and other favourite social networks accounts.

In some cases, the site feature the User chooses may allow  third parties to place cookies or local storage devices on his/her computer. The third parties that place cookies on the User device are solely responsible for data processing and privacy,  and Loft strongly recommends the Users to read their privacy policies. 

We use cookies and other devices to ensure Loft Users privacy and security. These cookies are used to protect Loft Users from spam and fraud and ensure personal data safety,  when purchasing services and/or services in our app and/or website.

We use Google Analytics to collect information about how visitors use the site. The cookies collect information in an anonymous form, including the number of visitors to the App, where visitors have come from and the pages they visited. For more information about Google's Privacy Policy, please visit

We may use persistent cookies for mobile device identification and matching with existing Loft account. These types of cookies are also used to prevent spam, phishing, scamming, unauthorized account login attempts  and other unlawful activities and accessing any hacked accounts.

This Privacy Policy was last updated on January, 3.